Jane created the fashion label ‘Goat’ in 2001 with her business partner. The inspiration behind the creation of Goat in 2001, was that partners Jane Lewis and Emma Radin simply couldn't find clothes that excited them, be it high street or designer. Goat is now stocked widely in and outside of London, including The Cross, Matches, Harrods, and Browns. Overseas stockists include Louis Boston in New York, Epoucha in Japan, Adam and Rope in Switzerland and Noa in Geneva. The success of the label lies in the fact that they have filled a niche in today's fashion market place, with the philosophy "Less is More".